Mother’s Day is one of the most important shopping events of the year. As more people celebrate this day, the demand for gifts, party supplies, and decorations rises. Retailers who understand the trends and plan ahead can take advantage of this holiday to increase sales and improve their brand.
Introduction: The Growing Demand for Mother’s Day Products
Mother’s Day has become much more than just giving cards and flowers. It is now a big shopping event that drives billions in spending. In 2024, people in the U.S. are expected to spend $33.5 billion for Mother’s Day, the second-highest amount ever, just behind last year’s record of $35.7 billion. This shows that people are buying more gifts, decorations, and party supplies. Retailers should plan early, stock up on popular items, and create marketing campaigns to take full advantage of the holiday.
When is Mother’s Day 2025?
Mother’s Day in 2025 will be on Sunday, May 11. Retailers should start preparing for this day ahead of time. This includes planning promotions, stocking up, and running ads before the holiday to maximize the shopping season.
The History and Origins of Mother’s Day: Understanding the Market Trends
Mother’s Day started in the U.S. but is now celebrated all over the world. Although each country has its own way of celebrating, the main idea is always the same: honoring mothers with gifts, flowers, and family time.
Here’s how Mother’s Day is celebrated in different places:
• United States: The second Sunday in May (May 11th in 2025). People celebrate with family gatherings, gift-giving, and cards.
• United Kingdom: The fourth Sunday in Lent (March 9th in 2025). Known as Mothering Sunday; it often involves going to church and giving flowers.
• Mexico: May 10th of every year. Big family celebrations with music, flowers, and gifts.
• Japan: The second Sunday in May (May 11th in 2025). People often give carnations, and children make handmade cards or gifts.
• France: The last Sunday in May (May 25th, 2025). Families give flowers and enjoy meals together.
Understanding how Mother’s Day is celebrated in different countries helps retailers create the right products for each market.
2024 Mother’s Day Data: Insights and Sales Trends
In 2024, people are expected to spend $33.5 billion on Mother’s Day. According to a survey by the National Retail Federation (NRF), 35% of shoppers plan to buy their gifts online, while 32% will shop in department stores.
Some of the most popular gifts are:
♦ Flowers (74%)
♦ Greeting Cards (74%)
♦ Special Outings (59%)
♦ Gift Cards (51%)
♦ Clothing/Accessories (40%)
Also, 48% of shoppers want unique, personalized gifts. 43% want to create special memories with their mothers. Retailers should focus on these popular categories when selecting products for 2025.
Mother’s Day Gift Trends
In 2025, the trend for Mother’s Day gifts will continue to focus on personalization and sustainability. People want gifts that are meaningful and reflect their relationship with the person receiving them. This includes custom jewelry, personalized photo albums, and experience gifts, like spa treatments or cooking classes.
A survey by Klaviyo found that 84% of people would prefer to give experiences, like a day out, instead of physical gifts. One in five mothers also expressed interest in gift certificates for experiences. Younger shoppers, especially, are more likely to give experiences instead of physical gifts.
Additionally, sustainability is becoming more important. According to Forbes, 36% of people plan to buy eco-friendly products, and another 17% are willing to spend a little more for these products. Another survey by Savvy Insights shows that 65% of consumers want more eco-friendly gifts. Retailers can attract these shoppers by offering sustainable gifts, such as recycled materials, biodegradable packaging, and eco-friendly beauty products.
Key Trends for Retailers:
• Personalized Gifts: Products like engraved jewelry or custom artwork are in high demand.
• Experience Gifts: Gifts like vouchers for a weekend getaway, a special meal, or a fun activity are becoming more popular.
• Sustainable Products: Eco-friendly and ethically sourced gifts, like organic beauty products or sustainable home items, are what many shoppers are looking for.
Mother’s Day Decorations: The Essentials for Retailers
Mother’s Day decorations are very important, with many shoppers buying decorations for their homes or for parties. According to NRF data, 35% of people plan to decorate their homes or host a party for Mother’s Day, which creates a great opportunity for retailers to sell decorations.
Some of the most popular decorations for Mother’s Day are:
♦ Floral arrangements (real or artificial)
♦ Balloon bouquets
♦ Table settings (plates, cups, napkins, etc.)
♦ Banners, streamers, and wall decorations
♦ Themed centerpieces
Retailers can boost sales by offering ready-made Mother's Day party kits. They could also create decoration bundles to help customers host a celebration. Eco-friendly options, like biodegradable balloons or sustainable tableware, will appeal to eco-conscious shoppers.
Conclusion: Preparing for a Profitable Mother’s Day 2025
Mother’s Day 2025 will offer a big chance for retailers to increase sales. Retailers can meet customer demand by understanding key trends. These include a desire for personalized gifts, experience-based products, and eco-friendly options. To make the most of the holiday season, plan early. Stock up on popular items. Create marketing campaigns.
